How to Setup and Run a Successful Patreon Profile

Patreon is a membership platform that provides a way for creators to earn money from their work by building a direct relationship with their fans or supporters. 

The platform allows artists, writers, musicians, podcasters, YouTubers, and other content creators to receive recurring payments, or “pledges,” from their fans, who are often referred to as “patrons.”

Creators set up their Patreon pages, where they can offer various membership tiers with different benefits to their patrons. These benefits might include early access to content, exclusive content, behind-the-scenes updates, Q&A sessions, and more. 

Patreon has become a popular way for independent creators to monetise their work, gain financial stability, and maintain creative control over their projects without relying solely on traditional funding sources like advertising, record labels, or publishers.

It has helped foster a closer connection between creators and their most dedicated fans, as well as providing a sustainable income stream for many in the creative industry.

15 Ways to Make Patreon Work for Artists

Here’s a step-by-step guide on how to make Patreon work for artists:

1. Set Clear Goals:

Define your goals for using Patreon. Are you looking to generate a steady income, fund specific projects, or build a community of dedicated supporters?

Having clear goals will help you tailor your approach.

Clarity makes the world of difference for any project and knowing what you want in life will help you know where to start and the next steps.

4. Consistent Posting Schedule on Patreon:

Stick to a regular posting schedule to keep your supporters engaged and eager for your content. Consistency builds trust and helps supporters know what to expect.

This process needs to fit in with your creative practice as well as your daily commitments. 

5. Engage with Your Community:

Interact with your patrons. Respond to comments, hold Q&A sessions, and make them feel like a part of your creative journey. Building a sense of community can lead to long-term, loyal patrons.

Community and creativity is at the heart of Patreon so engagement will be your game changer. Again, this needs to be done consistently and in a way that fits with your creative practice and daily life. 

6. Promotion and Marketing:

Promote your Patreon on your social media channels, website, and email newsletter. Highlight the value of your Patreon content and the benefits of becoming a patron. You can also collaborate with other artists or influencers for cross-promotion.

It takes time, effort and consistency to build up your followers. Given how Meta and co can delete a page and its followers on a whim, it is vital to grow your own email newsletter community.

7. Offer Special Rewards:

Provide special rewards to patrons, such as digital downloads, signed prints, or merchandise. These incentives can motivate more people to support your work.

Think through the logistics side of these incentives. Do you want to be posting parcels across the country or internationally given how Australia Post keeps jacking up prices so frequently?

Look at the reward options offered by Patreon and what sort of digital options could be possible?

8. Create Goals and Milestones:

Setting funding goals and milestones can inspire patrons to support you.

When you reach certain milestones, offer special rewards or initiate exciting projects that involve your supporters.

Be sure to make this fun and enjoyable for both you and your supporters.

9. Experiment and Iterate:

Don’t be afraid to experiment with your Patreon page. You can adjust your content, membership tiers, and rewards based on what your audience responds to. Regularly survey your patrons for feedback and ideas.

There is no way that you will launch your Patreon page setup so it is perfect for you and your supporters. It will only be from experience, experimenting and listening to your audience that you will be able to craft the ideal page over time.

So be kind to yourself and allow yourself to grow and flourish.

10. Transparency and Communication:

Be transparent about how you’re using the funds you receive. Regularly update your patrons on your progress and any challenges you’re facing. Building trust is crucial.

None of us lead perfectly structured, set up lives. All of us have challenges, hopes, dreams and times when we stumble. So show your human side.

Don’t go into great long messages saying what is going wrong, just gives heads up when necessary.

And when it comes to letting people know what you’re using the funds for you’ll be giving them the opportunity to find joy in enabling you.

11. Diversify Your Content:

Offer a mix of content types, including live streams, tutorials, work-in-progress updates, and finished pieces. Diversifying your content keeps patrons engaged and interested.

Have a look at what other successful pages are doing and where they started. Check out their socials and website to see their journey.

This will give you an idea of how to layer up the content types. Tutorials can be recorded and be repeatedly shared while live-streams don’t have to be limited to a once-off sharing.

They can be recorded and repackaged so you can get more value from the effort of putting them together.

12. Legal Considerations:

Ensure that you understand the legal aspects of using Patreon for your art. This may include tax implications, copyright issues, and terms of service compliance.

This means actually reading the terms of service properly.

You don’t want to have the experience of authentically and honestly building up your supporters and page to have it taken down because of a detail you innocently missed, simply because you didn’t read the details.