How A Blog Can Make All the Difference
A blog is a powerful tool for artists, makers, and groups looking to grow their creative profile and support income-generating activities.
It helps promote exhibitions, sell work online, attract workshop bookings, and showcase collaborations or residencies.
By sharing regular updates, your blog builds trust and helps new audiences discover what you do.
It supports your events, your shop, and your wider practice — all in one place.
Read on to learn how blogging can boost visibility and bring value to your work.
This is Part 1 of a two-part series. Part 2 covers 10 Helpful Tips to Grow Your Blog Audience.
What’s in a Blog?
A blog is a regularly updated collection of articles or posts published on your website and organised by date or topic or theme.
Think of it as your digital sketchbook, where words and images capture your creative process, announcements, and reflections in accessible form.
Growing Your Artist Profile and Audience with Your Blog
For an emerging artist, a blog builds credibility by showing consistent work, thoughtful commentary, and genuine engagement with your practice.
It helps potential collectors, curators, and collaborators understand your ethos without needing a studio visit or lengthy portfolio review.
Groups, societies, and collectives gain a shared voice, allowing varied members to contribute stories, event recaps, and opportunities.
Blogs Showcase Artist Events
Blogging also creates a permanent archive of workshops, exhibitions, residencies, and retreats, preserving memories beyond fleeting social posts.
While also giving insights for potential customers into the type of events and activities the group does.
Plus, your blog gives you the opportunity to promote your stories on other blogs, in newspapers, on radio and tv.
You can do a story on having your Artist Profile or Event News story being showcased here on Art Trails Tasmania with links to it. These sorts of posts are all about enhancing your creditability with your audience.
Getting Found by Google with Blogs is Easier
Search engines like Google love fresh, relevant content; each post provides new keywords and links that help people discover your website organically.
When someone searches “ceramic workshop near me” or “textile art residency Tasmania”, a well‑written blog increases your chances of appearing.
Search Engine Optimisation (SEO) and Blogs
This visibility is called search engine optimisation, and it works best when you publish regularly and answer specific audience questions.
Regular articles signal to algorithms that your site is active, improving domain authority (the trust factor of your website) and pushing you higher in relevant search results.
The higher up in these results, the more website visitors you’ll have. Over time you can work your way up to being on the first page of results, and hopefully into the top five.
Long‑tail phrases like “eco‑friendly lino print tips” capture niche interests, attracting visitors who already value your materials and methods.
Blogs as Part of Your Digital Ecosystem
Blog posts support every other marketing channel within your digital ecosystem, such as newsletters and social media pages, because they are easy to repurpose without starting from a blank screen.
A single article about your autumn printmaking retreat can supply a newsletter intro, three Instagram captions, and a series of Facebook updates.
Re‑using content saves time, maintains consistent messaging, and reinforces your brand voice across varied platforms.
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Growing Your Blog Audience
Consistent blogging gradually grows a loyal, engaged audience as they get to know you and trust you because of the regular content.
It also offers value to subscribers who prefer email while keeping social followers informed through shorter, enticing snippets.
Planning Your Blog Content
Planning ahead prevents creative droughts and last‑minute panic about what to publish next week.
A simple content plan lists key dates such as which markets and fairs you’ll be attending, exhibitions, calendar of workshops or art retreats, seasonal themes, and relevant awareness days.
Here’s a Plan
You then map blog topics to those dates, ensuring each post serves a clear purpose and audience need.
For example, schedule a studio tour post before Open Studios, an interview with your guest tutor before a painting residency.
Follow with a behind‑the‑scenes reflection afterwards, sharing lessons learned, photos, and participant feedback.
You can draft headlines quarterly, batch photograph artwork, and assign writing tasks to committee members or studio mates.
Using a calendar or spreadsheet keeps everyone aligned and avoids subject overlap or inconvenient gaps.
Trends emerge over time, guiding future programming and revealing which topics resonate most with readers.
Keeping Blog Posts Doable
Remember, posts need not be essays; concise progress updates, image galleries, or quick tip lists engage busy audiences effectively.
Include clear calls to action such as “book your place,” “join our mailing list,” or “visit the exhibition”.
Each published story strengthens trust, encourages conversation, and gently nudges readers toward deeper involvement with your creative world.
Your blog can also tie together the many platforms, events, and projects that form part of your growing creative practice or group activity.
How to Put a Spotlight on Your Work with Blog Posts
Writing a post about an upcoming exhibition lets you highlight featured works, share your inspiration, and link to your past show stories.
It also gives people key details about dates, venue, and how to attend or buy artwork.
If you’re running or attending an art retreat, your blog can build interest in advance.
Share what to pack, introduce guest tutors, or link to a previous retreat story to show what participants can expect.
Workshops benefit from blog promotion too. You can answer common questions, showcase student work, or recap highlights from past sessions.
This gives your audience a flavour of what they’ll experience if they sign up.
How Blog Posts Support All of Your Endeavours
When working on charity collaborations, blog posts can explain the cause and show how your art contributes to their goals.
You can link to earlier updates, donation pages, or related projects, building a story that people want to follow.
Blog Posts Support Your Online Shops
Blog posts also support your online shops. Whether you’re on Bluethumb, Etsy, Redbubble, or Spoonflower, you can share design processes or new collections.
This helps customers understand your work and encourages them to explore your listings.
If you’re on Patreon, your blog can explain your membership tiers and the kind of behind-the-scenes content supporters receive.
Link to existing stories about your creative process or rewards, giving potential patrons more reasons to join.
Meet Colourist Robyn Malcolm
Meet Robyn Malcolm, a colourist whose expressive use of colour, pastel and oil reveals a lifelong creative journey from textiles to painting.
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Growing Your Artist Profile
Over time, this blog content grows your artist profile.
It adds depth to your website and brings together your exhibitions, events, shops, and platforms in one connected space.
Best of all, you can link between posts to guide your readers through your world — from curiosity to deeper connection and support.
Starting Your Blog
Start your blog today, nurture it like a beloved sketchbook, and watch your artistic community and opportunities grow.
As you’ve seen, a blog is more than just a place to write — it’s a valuable, flexible tool that strengthens every part of your creative practice.
Whether you’re selling work, promoting events, running workshops, or sharing behind-the-scenes insights, your blog connects the dots and builds trust with your audience.
It helps you reach new people, supports income-generating activities, and keeps your creative world active and visible.
Most importantly, it gives you a voice — one that’s entirely yours.
If you’re ready to take your blog further and grow your reach, don’t miss Part 2 of this series:
10 Helpful Tips to Grow Your Blog Audience. It’s packed with practical advice to help you build engagement, attract the right readers, and make your blog work even harder for you.
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Belinda is doing a great job creating a professional looking artist hub online. Check out the profile I posted recently to see how well she does them. To all my artist friends let’s help make this THE go to place to discover local artists.
You won’t regret joining Art Trails Tasmania . It’s a welcoming community for creatives at any career stage.Becoming an Art Trails Tasmania member wasn’t a hard decision for me to make as it’s such a wealth of knowledge and support.Being member provides a quality way to showcase your creative endeavours and it’s quickly growing in reach.
We operate a home based picture framing business and recently joined Art Trails Tasmania as a means to giving us exposure to the wider artist community. We have almost immediately seen increase in activity thru our online sites, which I am certain will lead to more opportunities to grow our business.
