Why It Matters to Have Facebook and Instagram Business Profile Pages
There comes a point in every artist’s creative journey where simply sharing your work online isn’t enough.
You start to notice that some artists seem to have real momentum – their posts are being shared, their workshops are selling out, their art prints are flying off Etsy or Bluethumb.
It’s not just about talent or luck.
More often than not, it’s because they’ve taken a professional approach to how they show up online – and that starts with using Meta Business Pages instead of personal profiles.
Making Friends with Facebook and Instagram
If you’ve ever felt frustrated with Facebook and Instagram – the endless changes, the algorithms, the ads – you’re not alone. I used to feel exactly the same.
But once I understood how Meta works and what it values, I realised I could use its systems to my advantage.
By setting aside my frustrations, getting out of my own way and working with Meta’s goals, I could reach more of the right people and grow Art Trails Tasmania steadily and sustainably.
This is the first of a two-part series. In this post, we’ll explore why every artist should have a business page on Facebook and Instagram – and in Part 2, I’ll share eight practical tips for Facebook and eight for Instagram to help your pages truly flourish.
Understanding the Difference Between Personal and Business Pages
Many artists start by sharing their work on their personal Facebook and Instagram profiles. It feels natural – you already have friends and followers there, and it’s easy to post.
But personal pages were never designed for running a creative business.
Meta treats personal and business pages very differently, both in terms of visibility and functionality.
A personal page is intended for private, social interaction.
It’s governed by Meta’s community guidelines and privacy limits, and it isn’t built for commercial promotion.
Business activities – such as selling art, running workshops, or promoting exhibitions – can technically breach those guidelines if done excessively.
Facebook and Instagram Business Pages
A Facebook and Instagram business page, on the other hand, is designed for promotion and audience growth.
It unlocks a range of professional tools: analytics, advertising, scheduling, and insights that simply aren’t available on a personal profile.
Meta prioritises Facebook and Instagram business pages for discovery because they align with its own commercial model.
In other words, Meta wants your business to succeed – as long as you’re using its tools the way they’re intended.
Meta Business Suite: The Artist’s Secret Weapon
The Meta Business Suite (formerly Facebook Business Manager and will likely change its name again!) is the control centre for your digital presence on both Facebook and Instagram. From one dashboard, you can:
- Publish posts simultaneously to both platforms.
- Schedule future posts using the Planner tool, so you can maintain a consistent presence even when you’re busy creating.
- Boost posts to reach wider audiences who are interested in art, craft, design, or local creative events.
It’s designed to make managing multiple channels easier and more strategic.
Once you’re set up in Business Suite, you can spend less time wrestling with the tech and more time focusing on what matters – your art and your message.
Once I was able to connect both Art Trails Tasmania Facebook and Instagram pages and post to both at the same time on my computer, I found posting on Instagram much easier.
Posting from my phone to Instagram always ended up with mistakes (there’s a repeating theme with errors and working on the phone in my case!).
But being able to post to both Facebook and Instagram at the same time made a world of difference for me, especially with how easy it is to access my images.
Red for Courage Slow Stitch Celebration with Rita Summers
Be part of this unique call for entries as Rita Summer celebrates being free of cancer with her “Red for Courage” exhibition and send in your slow stitch entries!
The Makers at the Courthouse Spring Growth Exhibition
Be sure to explore the inspiring and creative treasures featured in the inaugural Makers at the Courthouse exhibition: Spring Growth.
“Peak Experiences” an Exhibition Inspired by Wild Tasmania by Mel Hills
Immerse yourself in the wild and rugged beauty of Tasmania in the Mel Hills’ exhibition “Peak Experiences” and be inspired by breath taking vistas and wildlife!
How to Make Art Exhibitions Creative, Engaging and Profitable Part 1
Successful art exhibitions can be game changers for artists, galleries and art societies, so dive into Part 1 of our guide on How to make your art show a success!
How to Make the Most of Entering Exhibitions Like the Incognito Art Show
Discover how to make the most of the opportunity of entering the Incognito Art Show so you can grow your Artist Profile, find new supporters and buyers and flourish!
How Meta Values Different Facebook and Instagram Page Types
Meta’s algorithms are tuned to encourage business pages on Facebook and Instagram to grow through content and engagement.
They prioritise pages that publish consistently, engage authentically, and use the platform’s features fully – such as Reels, Stories, and Boosts.
A personal page’s reach is limited. Meta doesn’t want personal profiles to act like businesses because that blurs the line between private and commercial use.
Posts from personal pages are shown to a small, selective audience, typically friends and family.
Facebook and Instagram Business Pages
Business pages, however, are eligible for recommendation in “Suggested for You” feeds, local event listings, and search results. That’s free visibility you simply can’t get otherwise.
The frustrating thing is, Meta will only show your posts organically to a small percentage of your followers.
To show it to more of your followers, they want you to pay for Boosts or Advertisements.
This is part of their goals, to make money from small creative businesses.
It took a while for me to get over my frustration about this but once I put that aside and just got past myself, it all worked much more easily.
By embracing Meta’s system, rather than fighting it, you can build a genuine, engaged audience – one that grows naturally over time.
The Power of a Vanity Username for both Facebook and Instagram
Once you’ve set up your Facebook and Instagram business pages, claim a vanity username – that’s your unique @handle, such as @ArtTrailsTasmania.
Facebook and Instagram vanity usernames make your page easier to find, share, and tag.
They also look far more professional on business cards, event listings, and in your email signature.
A good username should:
- Reflect your artist “brand” or business name.
- Be consistent across platforms (Facebook and Instagram, and your website).
- Avoid jokes or nicknames – these might amuse a few friends but can confuse or alienate your wider audience.
Think of your username as part of your “brand” identity – something that honours and supports your creative goals.
Turning a Personal Facebook and Instagram Page into a Business Page
If you’ve already built a following through your personal Facebook and Instagram profile, don’t worry – you don’t have to start from scratch.
Meta allows you to convert a personal page into a business page, keeping your existing followers.
It’s usually a smooth process that transfers your profile information, photos, and connections into a business-friendly format.
From there, you can begin using Business Suite to schedule and manage your posts professionally.
As this process can change over time it is best to google how to do this so you go to a current page.
Using Facebook and Instagram Strategically to Grow Your Creative Business
Your Facebook and Instagram business pages aren’t just places to post your art – they’re vital tools for building your digital ecosystem.
Every post, story, and event listing can help you grow your artist email newsletter, promote your blog, or drive traffic to your online stores such as Bluethumb, Redbubble, Patreon, Etsy, or Spoonflower.
The key is strategy. By using a content plan, you can take control of your social media rather than letting it control you. A simple monthly plan helps you:
- Stay organised and consistent.
- Balance different types of posts – from artwork reveals and behind-the-scenes moments to upcoming workshops and art market announcements.
- Feel confident that your posts are supporting your larger goals.
When your social media works in harmony with your website, newsletter, and online stores, it becomes part of a cohesive digital ecosystem that reinforces your creative business. For more about this concept, I recommend reading, How Artists Can Build Their Digital Eco-System for Branding Success.
Janet Fuller Paints Joy, Courage & King Island
It’s time to meet King Island artist Janet Fuller and be inspired by her love for creativity, colour and being bold!
8 Elements Needed For Your Successful Content Plan – Part 2
In Part 2 in our series on Content Planning we go through the vital 8 elements needed to craft your own successful Content Plan.
15 Practical Ways to Effective Promote Your Art Exhibitions Part 2
In Part 2 of our series on how to have successful art exhibitions we delve into 15 practical ways to effectively promote your art show for the best results.
Promoting Events and Opportunities with Facebook and Instagram
One of the most powerful aspects of Meta for artists is its ability to amplify real-world events. Whether you’re promoting:
- Workshops and art retreats
- Markets and fairs
- Exhibitions or open studio trails
- Collaborations or online classes
Your Facebook and Instagram business pages gives you the tools to reach people who are genuinely interested.
You can create event pages, invite attendees, share updates, and even boost your event to attract new visitors.
Over time, you’ll develop a loyal community that follows your journey and supports your growth.
Overcoming Frustrations with Meta
I’ll be honest – for a long time, I was frustrated with Meta.
It seemed like they made everything about themselves: constant updates, complex interfaces, and algorithms that kept changing the rules, moving the goal posts. But eventually, I realised that understanding Meta’s goals was the key to my success.
Meta’s ultimate aim is to keep people on its Facebook and Instagram platforms, engaging with content they find valuable.
If I could align my goals – building an engaged, art-loving community – with Meta’s, then we were both winning.
Once I approached it that way, I stopped fighting the system and started working with it.
The result? A stronger, more engaged audience that grows naturally and meaningfully over time.
Looking Ahead: Part 2 – How to Make Your Facebook and Instagram Pages Succeed
Now that you understand why it’s essential to have a business page, the next step is learning how to make it successful. In Part 2, I’ll share:
- Eight powerful tips for Facebook
- Eight practical strategies for Instagram
You’ll discover how to craft effective bios, use hashtags strategically, prevent art theft, and present your creative business consistently across platforms.
We’ll also explore how to make the most of Reels, captions, and imagery to showcase your art beautifully and safely.
So stay tuned for Part 2: How to Make Your Facebook and Instagram Pages Succeed – and take the next confident step in building your creative digital presence. You’ll need to be logged in for Part 2.
Read the Latest How To Blog Stories
12 Key Ways to Flourish with Markets and Fairs Part 2
12 Practical Ways to Promote and Showcase Your Creative Business at Markets and Fairs Markets and fairs offer incredible opportunities for artists and makers to flourish financially and creatively. This is Part 2 in our series on how to thrive with your small...
How to Flourish Financially and Creatively with Markets and Fairs Part 1
How to Make Money at Markets and Fairs and Grow Creatively Markets and fairs are fantastic opportunities for artists and makers to connect with customers and grow a creative business. This is part 1 of a two-part series on how to flourish financially and creatively...
17 Ways How to Make Your Charity Collaborations Succeed Part 2
How and Where to Make your Charity Collaborations Shine Charity collaborations can offer artists a rewarding opportunity to give back while enhancing their own visibility and reputation. In part 2 of our series on charity collaborations, we delve into practical...
Explore Charity Collaborations for Community, Growth and Connection Part 1
Grow, Flourish & Connect with Charity Collaborations Charity collaborations allow artists to partner with charities, using their creativity to support good causes while gaining exposure. These collaborations take many forms, such as donating artwork for auctions,...
Key Elements and Tips for Promoting Art Retreats Part 2
Promoting and Structuring Inspiring Art Retreats Part 2 of our series on art retreats focuses on key elements and promotional tips to make your events stand out. Art retreats are an excellent way to nurture creativity, offering a meaningful, immersive experience for...
How to Unlock Growth, Creativity and Community with Art Retreats Part 1
Creative and Financial Prosperity with Art Retreats Art retreats are invaluable for artists, makers, and art groups, offering opportunities for growth, creativity, and connection. In this first part of our two-part series, we explore why art retreats are so...
Read the Latest Blog Stories and Flourish…
The Launceston Art Society Calendar of Workshops
The Latest Calendar of Workshops with the LAS The Launceston Art Society is delighted to share with you an inspiring calendar of workshops! From pastels to mixed media to acrylics to oil painting, these workshops are all about developing your skills, whether they're...
Book Review Inspiration: 10 Creative Books for Makers, Artists and Nature Lovers
Book Reviews for Art & Nature Lovers This book review features a wonderful selection of titles published by Search Press Australia, all readily available online. These books are a celebration of creativity across a diverse range of mediums and techniques, making...
“Secret People, Secret Places” Open Studio Art Trails with Christie Lange
Open Studio Time: Explore the Creative Process with Christie Lange Discover ceramic artist Christie Lange’s open studio during Secret People, Secret Places at the Bay of Fires Winter Arts Festival. Explore porcelain sculptures inspired by Tasmania’s landscapes, meet...
Australian Landscapes Shine in the New Annette Fuller Online Gallery
Creating an Online Gallery to Celebrate Annette Fuller's Contemporary Art I launched Annette Fuller Art online store on the 1 April this year – no it wasn’t an April fools joke!!! After months of behind the scenes work and many late nights, I pressed the button on my...
Jennifer Grubba Weaves Strength Into Every Wire Sculpture She Makes
Jennifer Grubba is Untangling a Path to Healing with Her Wire Sculpture Practice My wire sculpture has been part of my recovery after a diagnosis of PTSD, Depression, Severe Anxiety and Agrophobia. I find the wire is incredibly meditative, and I can easily lose myself...
Knitted Wire Bracelet Workshop with Noelene Hammond
Have Fun Making Knitted Wire Bracelets This is a beginners knitted bracelet lesson. Learn how to knit your own bracelet or for a special gift. You will be using wire and seed beads in this lesson it is how to use the wire and hold the beads in place. You must know to...
Finding a Path to Healing with Creativity and Community Part 1
The Whispers of Creativity It seems that every stage of life throws up challenges, denting your heart and opening the doors to questioning what’s important, and for me, there’s always the whispers from creativity: “let creativity in, yours or ours”. In the last while,...
Jacquelyn Mansell Paints Tasmania’s Spirit With Heart and Purpose
Meet Tasmanian Artist Jacquelyn Mansell The greatest joy in my art comes from the profound connection between myself, the subject, and the viewer. Immersing myself in the landscapes and wildlife of Lutruwita (Tasmania) allows me to translate the island's raw beauty...
Discover Author Debra Clewer’s Harriet and Will: The Secret Rings
You're Invited to the Book Launch of "Harriet and Will: The Secret Rings" Smithton author Debra Williams (writing under the pen name Debra Clewer) is launching her Middle-Grade historical fiction/fantasy children’s novel, "Will and Harriet: The Secret Rings". When:...
Read What Our Members Say About Belonging
Join the growing, supportive artists community today and have your Artist story told here.
Belinda is doing a great job creating a professional looking artist hub online. Check out the profile I posted recently to see how well she does them. To all my artist friends let’s help make this THE go to place to discover local artists.
You won’t regret joining Art Trails Tasmania . It’s a welcoming community for creatives at any career stage.Becoming an Art Trails Tasmania member wasn’t a hard decision for me to make as it’s such a wealth of knowledge and support.Being member provides a quality way to showcase your creative endeavours and it’s quickly growing in reach.
We operate a home based picture framing business and recently joined Art Trails Tasmania as a means to giving us exposure to the wider artist community. We have almost immediately seen increase in activity thru our online sites, which I am certain will lead to more opportunities to grow our business.
